Nonsan Strawberry Festival (논산딸기축제)

Held every year in Nonsan, Chungcheongnam-do, the Nonsan Strawberry Festival is one of Korea’s premier festivals celebrating a regional specialty. As the nation’s leading strawberry-producing area, Nonsan has built a stable production base and efficient distribution network. Building on these strengths, the festival has evolved into an industry-oriented event that integrates agriculture, food processing, and tourism. The festival features strawberry sales and tastings, hands-on experience programs, performances, exhibitions, and industry networking events. It is distinguished by the active participation of local farmers and small business owners, who play a central role in its operation. Designated as a Cultural Tourism Festival by the Ministry of Culture, Sports and Tourism for 2026–2027, the festival is also expanding its international reach and strengthening industry partnerships in preparation for the 2027 International Strawberry Industry Expo.

Event Program

Opening Ceremony & Celebration Performance, Global Street Parade, Strawberry Theme Zone (Experiences, Exhibitions & Photo Zones), Strawberry K-Food Cooking & Tasting Program, 2027 International Strawberry Industry Expo in Nonsan Promotional Pavilion, Industry Exchange Zone (Buyer Meetings & Industry Exhibitions)  

Start date

2026-03-26  

End Date

2026-03-29  

Performance Time

10:00-20:00  

Venue

Nonsan Citizens' Family Park  

Fee

Free (fees vary by programs)  

Organizer

Nonsan Culture & Tourism Foundation  

Host Company

Nonsan-si  

Host's Contact Information

+82-41-730-2982  

Introduction

Nonsan Strawberry Festival is held in Nonsan, the largest strawberry production region in Korea. Its rich soil and clean water and air give the region a perfect environment for growing excellent quality strawberries. It has been making its mark as a strawberry producer for 90 years, including 50 of which had full-scale production and shipment. The festival here helps elevate the regional economy and also functions to establish better communication among cities. Also, the festival is thought of as one of the most well-known festivals in Chungcheongnam-do, attracting a lot of domestic and overseas visitors. The festival features various experiential programs and strawberry products events.

Programs

Strawberry picking experience, strawberry parade, strawberry dessert café, etc.