Sancheong Medicinal Herb Festival (산청한방약초축제)

Celebrating its 26th edition, the Sancheong Medicinal Herb Festival is a Korean medicine and wellness festival inspired by Donguibogam, which is inscribed on UNESCO’s Memory of the World Register, and the pristine natural environment of Jirisan Mountain. Held at Donguibogam Village, the festival explores the history and culture of traditional Korean medicine through hands-on activities, exhibitions, performances, and health and wellness programs. Signature programs such as Sancheong Hyeminseo, My Body’s Herbal Remedy Experience, and the Korean Medicine Wellness Hall give visitors opportunities to experience Korean approaches to healthy aging and wellness firsthand. The festival also features local specialties, cultural performances, and family-friendly activities, while highlighting Sancheong’s medicinal herbs and other Korean medicine resources, its anti-aging industry, and its health and wellness tourism offerings. By expanding programs for international visitors and overseas promotion, it aims to share Sancheong’s Korean medicine culture with the world and grow into a global festival attracting visitors from Korea and abroad.

Event Program

Opening Ceremony, Closing Ceremony, Sancheong Hyeminseo, My Body’s Herbal Remedy Experience, Korean Medicine Wellness Hall, and more  

Start date

2026-10-02  

End Date

2026-10-11  

Performance Time

09:00~18:00  

Venue

Donguibogam Village, Sancheong-gun  

Fee

Free  

Host Company

Sancheong Festival Tourism Foundation  

Host's Contact Information

+82-55-970-6670~1  

Introduction

The Sancheong Medicinal Herb Festival is held in September at Sancheong, home of Jirisan Mountain where over 1,000 medicinal herbs can be found. Jirisan Mountain is also famous as a place where notable physicians in the past researched and practiced medicine. The festival includes various exhibitions and events to learn about and experience Korea's medicinal herbs firsthand. Visitors can also enjoy traditional games and wear clothes from the Joseon dynasty.

Programs

- Medicinal Herb Garden
- Into Sancheong’s Herbal Medicine Shop
- Herbal Medicine Experience