Geumsan World Insam Festival (금산세계인삼축제)

Held in Geumsan, Chungcheongnam-do, long known as the home of ginseng with a history spanning more than 1,500 years, the Geumsan World K-Insam Festival invites visitors of all ages to experience ginseng in every form. The festival features hands-on programs such as ginseng digging, red ginseng facial mask treatments, red ginseng foot baths, traditional ginseng culture experiences, and the International Ginseng Trade Fair, along with opportunities to shop for ginseng products at reasonable prices. Across the festival grounds, visitors can also enjoy healthy dishes made with ginseng and medicinal herbs. Held annually since 1981, the festival has become one of Korea’s leading industry-based festivals. It has been named one of Korea’s Top Cultural Tourism Festivals by the Ministry of Culture, Sports and Tourism 10 times and was selected as an Asian Specialty Festival by IFEA World in 2024. Today, the Geumsan World K-Insam Festival continues to grow as a global festival enjoyed by visitors from Korea and beyond.

Event Program

Ginseng Digging, Red Ginseng Foot Baths, Ginseng King Contest, Insamjejeon (Ginseng Harvest Ritual)  

Start date

2026-10-02  

End Date

2026-10-11  

Performance Time

10:00 ~ 21:00  

Venue

Geumsan World Insam Expo Square  

Fee

Free (fees vary by programs)  

Organizer

Geumsan Culture, Tourism and Festival Foundation  

Host Company

Geumsan-gun  

Host's Contact Information

+82-41-750-2316  

Introduction

Geumsan World Insam Festival is held annually in Geumsan-gun, the largest production region of ginseng in Korea. The marvelous effects of Geumsan ginseng have been wellknown for hundreds of years. Visitors to the festival can experience these benefits through a range of programs.

Programs

Ginseng pack massage experience, ginseng harvest experience, ginseng art experience, international insam trade fair, etc.