Hyoseok Cultural Festival (평창효석문화제)

Korean novelist Lee Hyo-seok is from Pyeongchang, Gangwon State, and is known for his novels that combine stories with the beauty of nature. The Pyeongchang Hyoseok Cultural Festival, held every autumn in Bongpyeong, the setting of his famous work “When the Buckwheat Flowers Bloom,” celebrates his legacy and showcases the region’s beauty. The festival runs a variety of literary programs, such as an essay contest, a poetry event, and bookmaking. In the evening, there are small-scale literary and music performances to add to the romantic charm of the festivities. During the festival, the fields near the village are filled with white buckwheat flowers, creating a spectacular view as though they were waves of white snow rippling in the wind. A key highlight of the festival is capturing memorable photos against the backdrop of the buckwheat fields, which are the most cherished mementos of the event.

◎ The short novel “When the Buckwheat Flowers Bloom,” published in 1936, is a beloved work that captures themes of love and humor set against a buckwheat field. In September, Bongpyeong reaches the peak of its beauty with fields of white buckwheat flowers in full bloom.

Introduction Information

Start date: 2025-09-05
End Date: 2025-09-14
Performance Time: 10:00-21:00
Venue: Area of Hyoseok Culture Village
Fee: Paid event
Organizer's Contact Information: +82-33-335-2323
Host Company: Lee Hyo-seok Literature Promotion Committee
Host's Contact Information: +82-33-335-2323

Introduction: Hyoseok Cultural Festival is held to commemorate Korean writer Lee Hyo-seok and his popular novel "When Buckwheat Flowers Bloom," which mainly takes place in Bongpyeong. The festival offers diverse programs inspired by the book, allowing visitors to explore the author's work as well as the beauty of Bongpyeong with its buckwheat flowers in full bloom. Visitors can also get to know more about the author by visiting the Lee Hyo-seok Culture Village and the Lee Hyo-seok Memorial Hall located near the festival venue.